Everic White

Social media, audience, product management, SEO strategy & journalism

ESPN x Allen Iverson



If you haven't seen it by now, ESPN's 30 for 30 series is crack. The series brings filmmakers together with sports to chronicle the lesser known and more controversy-riddled stories in the history of sports. The last one was a riveting highlight of the intense rivalry between the Pacers and Knicks in the early 1990's. Coupled with hip-hop music and first-person narratives from those involved (Reggie Miller, Patrick Ewing, Larry Brown, Pat Riley, John Starks, etc.), the movie showed younger fans what the NBA used to be like. Regardless, 30 for 30 is set to take on another basketball story tonight: that of Allen Iverson. Not too many people remember the trouble that plagued The Answer just 3 years before he took the NBA by storm. Filmmaker Steve James returned to his hometown of Hampton to document the bowling alley brawl that almost put Iverson behind bars, as well as the brawl's effect on the racial affairs of Hampton, and on Iverson himself. From the trailer, you can tell it's going to be a pretty heated affair. It's definitely going to spark some discussion and paint AI in a different light than many know him now...