LRG Summer 2010 Collection

The good folks at LRG blessed us with a video and a lookbook of their Summer 2010 collection. This year, LRG is going for a more casual look. They went to some exotic location for the shoot, and did a lot of frolicking on the beach, a yacht and in what seems to be the jungle. The Spring collection looks like it's drawing from vintage 90's Ralph Lauren with some of the tops and looks very Miami Vice-esque with some of the others. All in all its really colorful, and another step up from LRG after having lost some of its clout over the past few years. Check out Big Sean, Cory Gunz and some of the LRG Skate Team in the video and the flicktures...