The Madbury Club!

This is viral marketing at its best. Phillip Annand of The AwardTour has been tweeting on and off about an initiative called the Madbury Club lately, much to my confusion. Here's the first piece of media actually associated with it. Looking at the video, it's pretty much a who's who of really fresh NYC fashion personalities. Joe La Puma, Marcus Troy et. al. show their faces getting special invites for whatever the Madbury Club is offering. We'll probably get more word as to what the madness behind the Madbury Club is in the coming weeks. Maybe by then I'll have come up with enough explanations for what exactly it is. Check the video out...