LRG Spring 2011 Collection

It's been a minute since I've posted any clothing, sneakers or apparel in general. I think I came to a realization about fashion, or clothing brands more specifically: If a clothing brand doesn't have a motif, a theme or a general feel to its apparel, then it's less likely to catch on. The most successful brands that my generation is drawn to like SUPREME (not my favorite, but influential nonetheless), Polo, Orisue, Levis among others, all have branched out into becoming 'lifestyle' brands that encompass a way of living or thinking. LRG, in their Spring collection does just that, exemplifying an earthy approach to fashion and life. Set in the woods, shores and skies of Washington and San Juan, and featuring a buttery-smooth song in backdrop, this preview from the good folks at LRG is a testament to their brand: simple, refined and one with its surroundings, no matter if it's the forest or the concrete jungle. Check it out...

The Madbury Club!

This is viral marketing at its best. Phillip Annand of The AwardTour has been tweeting on and off about an initiative called the Madbury Club lately, much to my confusion. Here's the first piece of media actually associated with it. Looking at the video, it's pretty much a who's who of really fresh NYC fashion personalities. Joe La Puma, Marcus Troy et. al. show their faces getting special invites for whatever the Madbury Club is offering. We'll probably get more word as to what the madness behind the Madbury Club is in the coming weeks. Maybe by then I'll have come up with enough explanations for what exactly it is. Check the video out...