Everic White

Social media, audience, product management, SEO strategy & journalism

Charlie and the Apple Factory



I've been a faithful Mac since 2006, but wasn't always as sold on Steve Jobs' baby as I once was. Apple products and their fanboys were annoying at one point, mostly because I was too busy playing Icy Tower and Text Twist to want to pay them any mind. Yet, I still was drawn in. Why and how do Steve Jobs and the Mac army make such addicting products? Obviously the marketing is big, but what else makes #teamiPhone so devoted. College Humor takes a stab at why in the video, brewing up a funny parody of Charlie and the Chocolate Factory. What Charlie finds in Steve Jobs' factory might make anyone hold off on Mac purchases for a little while. Plus, it's never too late to get a good laugh out of Bill Gates' decade-long fight to get the edge back for Windows. Check out the video on whatever iProduct you have...