LRG Spring 2011 Collection

It's been a minute since I've posted any clothing, sneakers or apparel in general. I think I came to a realization about fashion, or clothing brands more specifically: If a clothing brand doesn't have a motif, a theme or a general feel to its apparel, then it's less likely to catch on. The most successful brands that my generation is drawn to like SUPREME (not my favorite, but influential nonetheless), Polo, Orisue, Levis among others, all have branched out into becoming 'lifestyle' brands that encompass a way of living or thinking. LRG, in their Spring collection does just that, exemplifying an earthy approach to fashion and life. Set in the woods, shores and skies of Washington and San Juan, and featuring a buttery-smooth song in backdrop, this preview from the good folks at LRG is a testament to their brand: simple, refined and one with its surroundings, no matter if it's the forest or the concrete jungle. Check it out...

The Kid Daytona - Over the Hill (Prod. by 6th Sense)

The Kid Daytona - Over the Hill (Prod. by 6th Sense)

I've been telling heads about the Kid Daytona since... actually since I started this blog. There's no reason to lie. I'm pretty excited about where Daytona's been and where he's going in the future. That future includes a new mixtape in collaboration with LRG, entitled The Interlude LP., slated to drop later this summer. For now, I guess we're stuck with the first leak from the new LP, 'Over the Hill'. It's produced by 6th Sense, so you know there are going to be a lot of acoustics and a vintage sound to it. The snare drum does soooo much for the beat. As for the lyrics, to say that Daytona ripped the track would be an understatement:

My ego could, fill the hole at Ground Zero
Roll around, windows down, 10-20 deelow
Psshhh!! They still sweatin' me though
These niggas whole style resemble the fro on Tito... SQUARES
And I'm the heir to the chair that's golden
Velvet rope on, softer than Greg Oden

It's just punchline city on this track. Daytona hasn't released any new music in a while, so I'd suppose this is verbal backup coming from the Bronx MC. I'm interested to see what other producers and features this LP is going to have on board. Regardless, the Kid Daytona is making moves, and good ones. Check out the first leak from The Interlude LP...

LRG Summer 2010 Collection

The good folks at LRG blessed us with a video and a lookbook of their Summer 2010 collection. This year, LRG is going for a more casual look. They went to some exotic location for the shoot, and did a lot of frolicking on the beach, a yacht and in what seems to be the jungle. The Spring collection looks like it's drawing from vintage 90's Ralph Lauren with some of the tops and looks very Miami Vice-esque with some of the others. All in all its really colorful, and another step up from LRG after having lost some of its clout over the past few years. Check out Big Sean, Cory Gunz and some of the LRG Skate Team in the video and the flicktures...

LRG Spring 2010 Collection

It would seem as if 2010 is all about resurgence, with all of the clothing brands looking to put 2009 behind them. I know a lot of you dudes out there used to rock LRG. The somewhere between that hoodie with the skeleton and them being sold in every store imaginable, people stopped going hard for them. Maybe it was a muddled sense of design, or lack of direction, but LRG seemed to just fall off. 2010 might be the year they take off again with their Spring collection. While the line is still the colorful blend that we remember from LRG, the cuts are more reserved and clean, and the fits aren't as big. Hell, they even got Mike Posner to pose for the lookbook (debatable decision). Check out some flicks from their 2010 Spring Collection...


He sucks as a musician, but I suppose being fresh can alleviate that..