LRG Spring 2011 Collection

It's been a minute since I've posted any clothing, sneakers or apparel in general. I think I came to a realization about fashion, or clothing brands more specifically: If a clothing brand doesn't have a motif, a theme or a general feel to its apparel, then it's less likely to catch on. The most successful brands that my generation is drawn to like SUPREME (not my favorite, but influential nonetheless), Polo, Orisue, Levis among others, all have branched out into becoming 'lifestyle' brands that encompass a way of living or thinking. LRG, in their Spring collection does just that, exemplifying an earthy approach to fashion and life. Set in the woods, shores and skies of Washington and San Juan, and featuring a buttery-smooth song in backdrop, this preview from the good folks at LRG is a testament to their brand: simple, refined and one with its surroundings, no matter if it's the forest or the concrete jungle. Check it out...