Everic White

Social media, audience, product management, SEO strategy & journalism

RIP The Notorious B.I.G.



It goes without saying that Biggie Smalls was a rapper ahead of his time and that his untimely death is one of the biggest losses in hip-hop. That said, the legacy he would have left had he lived is greater than most people could even imagine. B.I.G.'s death, along with other high-profile hip-hop deaths, caused a ripple effect throughout hip-hop. This is best seen in this rare footage (just released today) of Biggie and the rest of the circa-1995 Bad Boy Records roster. Take a look at that video and count how many of the artists and personalities, aside from Diddy, are still in the business today. I counted Lil' Kim, and that's really it. Biggie's death essentially sealed the fate of all of those artists, as Bad Boy had no headliner to bring their other acts up. The same can be said for deceased artists like Big L, Eazy E and Big Pun, though no one will ever truly know what their deaths did to hip-hop. I suppose it's just wishful thinking, but Biggie's potential is worth every second. All we can say today is RIP to Christopher Wallace...

Tron: Legacy (2010)



Only a true nerd or 80's fan will remember the movie Tron, where Kevin Flynn (Jeff Bridges) essentially gets sucked into the video game world, complete with CGI-induced beams of light and cool suits through a dystopian lens. December 17th of this year, we'll see what happens to Flynn's son, Sam, as he explores the same world that trapped his father in 1982. The trailer for Tron: Legacy looks like it's going to be a Pokemon-esque explosion of CGI (who remembers those kids who had seizures in Japan?) and an expansion of an already great storyline. Honestly, Tron should have been revisited years ago, so seeing it come to fruition should be unbelievably DOPE. Check out the trailer...

Fabolous - There is No Competition 2: The Funeral Service

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Fabolous – There Is No Competition (The Funeral Service)

Yeah, I'm late; sue me... Took a while for me to get through this one, but not for lack of quality. I just got an untagged version and had to figure out which track was which. Regardless, Fab had the blogosphere on its toes for about two months after we heard that 'There is No Competition 2: The Funeral Service' was being pushed back around Christmas. Then there were a bunch of supposed 'leaks' and a lot of industry BS, coming from DJ Drama's end. When it comes to any Fabolous mixtape, you have to be ready for punchlines, and this mixtape was no different. Fab went harder than I can honestly ever remember. Every song was like a flurry of lyrical jabs, hooks and uppercuts that combined to form a knockout punch. I'm not going to say it was the best tape I've ever heard, considering a lot of the content was repeated. Other than that, though, the tape was clean (minimal interference from the DJ is always a plus). Fab made his case for being one of the best out, even with the title being somewhat of a lie. Check the link, tracklist, #dopetracks, loosies and videos...

Tracklist:
1. The Wake
2. I’m Raw
3. Body Ya
4. Hard Feat. Kobe, Paul Cain & LA The Darkman
5. Oh Let’s Do It
6. Suicide 2 Feat. Paul Cain & Freck Billionaire
7. It’s Goin’ Down Feat. Freck Billionaire
8. Roger That Feat. Freck Billionaire
9. Love Come Down
10. Popular Demand Feat. Paul Cain
11. Mr. R.I.P
12. Body Bag Feat. Cam’ron & Vado
13. Beamer, Benz, or Bentley Feat. Lloyd Banks Juelz Santana
14. For The Money Feat. Nicki Minaj
15. Tonight Feat. Red Cafe
16. All The Way Turnt Up Feat. Trey Songz
17. Say Somethin’ Nigga
18. Funeral Service Music Feat. Kobe, Paul Cain, Red Cafe & Willie The Kid
19. Bring Death To Em’
20. Exhibit F

#dopetracks
I'm Raw
Body Ya
Love Come Down
Mr. R.I.P.
Exhibit F
It's Going Down
Funeral Service Music
Body Bag

Loosies:
Fabolous – Tonight f. Red Cafe
Fabolous – Body Bag f. Cam’ron & Vado
Fabolous – Body Ya
Fabolous – Turnt Up f. Trey Songz



Neighborhood Newsletter (3/9)

Ski Beatz - S.T.A.L.L.E.Y. (ft. Stalley)



A few weeks back I posted the snippets for Ski Beatz' mixtape 24 Hour Karate School, with more rappers than I have fingers (too lazy to list them) and production from Ski and Mos Def, to name a few. Here's one of the singles in video form, and (GASP) shot by Creative Control. S.T.A.L.L.E.Y. is a trip through NYC with the DD172 crew rapping the lyrics. Check out the video and be on the lookout for 24 Hour Karate School, slated to come out March 30th...

Dear NFL

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How many NFL players can say they've been to (or even know) Stonehenge??

You would think that Myron Rolle, the NFL super-stud who also happens to be a Rhodes Scholar, would be the kind of man who makes us proud. You would expect that his status as being the man who represents the future of the black athlete in America would make the NFL happy to have him on the roster of one of their teams. Not only is Rolle brilliant, but he is also tough as nails and fast as lightning. The man has the whole package. But at least according to some NFL coaches, Rolle may not be committed enough to be a part of their league.

"We'll have to find out how committed he is," an NFC assistant coach said, repeating the sentiment of five other NFL officials who said the same thing.

Trainer Tom Shaw, who worked with Rolle over the past year, finds the criticism to be almost silly. Shaw has trained guys like Peyton Mannin and Deion Sanders, along with 118 former first-round draft picks and NFL MVPs. He argues that the critique against Rolle shows ignorance.

"I hear all the negative things that he has too many things going on in his life," Shaw (his trainer) said. "But if [the NFL] is saying that Myron Rolle is a bad example, that's a joke. ... Myron is what you want all these kids to be. Every one of these kids should want to be Myron Rolle. "The reason I say he's going to be a 10-year veteran is he's a guy who is going to out-work everybody. He's not just going to rest on his athletic ability."

"When coaches ask you what's important in your life, usually you can get away with saying God, then family, then football. But a lot of coaches out there want to hear football, then God, then family."

It's a sad day in society when we begin to value a person's time in the 40-yard-dash or their vertical more so than their overall intelligence and aptitude to do more for humanity than chase around a pigskin ball. Unfortunately, that is indeed the case in the NFL, where under the guise of 'making the team better', your scouts are trying to downplay intellect as lack of loyalty. Every year, prior to the NFL Draft, you administer the Wonderlic exam, which tests every potential draftee's intelligence, and their aptitude for problem solving. Most players end up around the late teens and twenties (a perfect score is 50), with safeties clocking in at 19. That said, should Myron Rolle have even had to take the exam? I mean, the guy is a freaking Rhodes Scholar!!! He's hobknobbing with the brightest minds in our age, and representing black male athletes in the way they ought to be; not dumb lumps of muscle, but intelligent human beings with interests outside of football.

By criticizing Rolle and his 'committment', NFL, you're coming outright in saying that you'd rather have a fast idiot on the field than a faster genius. While his interests outside of football may cause conflict with the rigors of being an NFL player, has Myron Rolle disappointed at all? For God's sake, the guy had a Rhodes interview in Alabama on the same day as a game in Maryland, aced the interview, then got back to Maryland for the second half of the game (which they won). Rolle's been holding up both sides of the title student-athlete since high school, so why would he start half-stepping now that he's being considered for the NFL and has the most prestigious fellowship in the world? NFL, it doesn't make sense to ostracize one of the best role models to step into the NFL conversation. Lord knows with that neuroscience degree he'll probably be putting a stop to all the concussion problems you've been having lately...

Dear Ron Artest

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Wow. Wow is all I can say. Ron, for the longest time, you've been a favorite player of mine simply because you didn't give two sh*ts about anything; you just played ball. And you played ball well. Defensively, you're like a brick wall on the perimeter, and no swingman in the league could deny that. I suppose that's why you thought it would be a great idea to etch 'DEFENSE' in three Hebrew, Japanese & Hindi (do you even speak any of those languages?) in your haircut. Heads have been putting words on their heads since the days of 'Do The Right Things', so it's not that far-fetched. However, when did expressing yourself become more important than doing the thing you're expressing? Ron, last night Vince Carter torched you for 25 (he's been wacker than a lead-filled balloon this year), effectively rendering your follicular experiment a laughable prospect. I guess the hairstyle would also be cooler if you were handling your business, but the Lakers are on their first 3 game losing streak in almost two years. Even Phil Jackson knew what the deal was, essentially calling you a Dennis Rodman wannabe. I suppose it's your hair, but goes without saying that looking like one of these guys doesn't make you any more likely to win a championship...

Life - A Discovery Channel Special



If you don't watch the Discovery Channel, not only would you not be my friend, but you'd also be missing out on some of the best programming on television. On March 21st, DSC will be airing the new series, 'Life' from the creators of 'Planet Earth'. This time around, the cameras will be focused on the animals and wildlife that inhabited the locales from Planet Earth. Each week there'll be two episodes. I think this series will be much more epic than the previous one since it's focusing solely on animals and not habitat. Whatever the case, check out the trailer for Life...

Neighborhood Newsletter (3/6)

Freestyle Friday (3/5)



What's good people?? It's a Friday, and that means FREESTLYES, albeit late. This week we got Diggy Simmons going in over Drake's 'Over'. I figure there's going to be an assload of rappers trying to spit over this beat, so it's better that the good ones get their verses in now. Honestly, Diggy is BLOWING UP. If you don't know by now, please check him out. The second one is from Fred the Godson. Now, I don't know who's godson he is (guess that's not important), but he has BARS. If you're not familiar with him, he's a Cory Gunz affiliate, so you know he's a quality MC. Check out both videos and keep it locked to Dear Whoever....

PS: Happy Weekend to all you letter-readers out there...

Curren$y & Nesby Phipps - Prioritize (Beeper Bill)



I'll just come right out and say it: Creative Control makes the BEST music videos. What makes them so dope is the fact that none of the videos are ever large scale productions with conspicuous consumption or big-booty hoes. Creative Control keeps their videos organic, to say the least. They're always quick snippets into the mind of the artists and give us short mental vacations. This offering is no different. Spitta and his homeboy Nesby Phipps give a big shoutout to the heads who pay for sneakers and clothes before their beeper bills, complete with great cinematography and some freshly rolled good-good...

Drake - Over

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Drake - Over

If you didn't hear it last night, when the interwebs were in a frenzy, then here it is. Drake's 'Thank Me Later' is officially on the way, and the lead single 'Over' is on deck. Boi-1da and Al Khaaliq produced the beat, and it sounds damn near next to epic. In fact, this is what album-quality music SHOULD sound like. Drake lays down some noteworthy jewels on the track, too, if anyone's interested in that part. Whatever the case, check the track download, and keep your eyes open for more drops and of course 'Thank Me Later'...

The Martin Jet-Pack



Anyone remember the movie The Rocketeer, where the Nazis and the FBI were working against each other to steal a rocket pack from a failed stunt pilot? If not, IMDB it AT ONCE. Now, this isn't the same premise, or a movie for that matter. This ish is REAL. The Martin Aircraft Company has created its own personal jet pack, which is now available to the public, given you can pass the company's stringent training sessions. The pack supports a weight of up to 280 pounds and is powered by a 2.0-liter V-four two-stroke engine that can take you about 31.5 miles (or the typical American's work commute). Plus, the jet pack can travel up to 8000 feet in the air, so it's definitely not for the acrophobic. Last but not least, Martin AC made sure they thought about the recession with this offering, with the MSRP chiming in right around the price of a high end motor-cycle. The description doesn't do it justice, so check the video and the pictures below...

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The Prince of Persia: The Sands of Time (2010)



Yeah, so apparently the new trend in Hollywood (or in the last decade, at least) is to take bits of pop culture from the 80's and 90's like other movies, TV shows, video games and music, and make new CGI-laced versions of them. The latest piece to get the Hollywood treatment is a childhood favorite of mine, Prince of Persia. For those of us fortunate enough to remember the video game, this movie should be a flashback to days on end spent in front of a TV and a Sega Genesis (SNES for some of you guys). The movie will be loosely-based (why are ALL movies loosely-based these days?) on 'The Sands of Time' storyline, hence why the movie is called 'The Prince of Persia: The Sands of Time'. Along with having the Dagger of Time included in the movie, the film casts Jak Gyllenhall as Prince Dastan, though he bears no semblance to a Middle Eastern man aside from a long, flowing hair, a permanent 5 o'clock shadow, and a computer-generated tan. Whatever the case, the movie looks like it's going to be another Jerry Bruckheimer classic. Check the trailer and look out for the movie coming out on May 28th...

Kidz in the Hall - Out to Lunch (ft. The Kid Daytona)

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Kidz in the Hall - Out to Lunch (ft. The Kid Daytona)

I looked over this one at first, simply because I haven't been feeling KITH as of late. If it wasn't for Double-O's beats, I might not even be half of a fan. Sometimes Naledge gets dry on his songs. Regardless, the Kid Daytona being on it made me give the track a try. Naledge finally displays a bit of prowess on wax, while Daytona introduces us to a much faster flow and hits the track with line after line. 'Out to Lunch' is going to be featured on the Kidz new album 'Land of Make Believe' (title is a little mehhhhhh), coming out next Tuesday, the 9th...

Stalley x MISHKA Spring 2010 Collection x Creative Control



Stalley - Put Some Good In

Creative Control does it again... And coincidentally they did it again with Stalley. In this video, Stalley goes to MISHKA's flagship store in Brooklyn, and previews their Spring 2010 collection (and comes out of the shop with bags upon bags of free swag). There's also a cameo from DJ Ski and the World's Largest New Era fitted cap (check my post HERE). MISHKA's spring line looks a lot better than I thought. It's much cleaner, while maintaining their bright aesthetic. Finally, Stalley's track 'Put Some Good In', is featured in the background. This video has way too much fly ish going on, so check the video and the download link for the track...

Dear Spider-Man

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I guess even wall-crawlers feel the recession. Spidey, you had the run of all runs at The Daily Bugle. Jonah Jameson treated you like his personal whipping boy for your entire tenure at that newspaper, and you risked your life and secret identity countless times, all for the sanctity of your job. Not many people, or comic book characters for that matter, can say that. I suppose it's a bit of a statement by Marvel about the state of the United States, and the journalism industry. There's definitely an air of the Civil Rights going on in X-Men. I never thought they would explore the recession, or have you fired. Does this mean you're going to be a freelance photographer, or are you going to make Spider-Man your full-time position? Whatever the case, happy job hunting, Peter. Get on Craigslist and start looking for some internships (probably unpaid). If all else fails, start selling those shots of Spider-Man to another paper, man. Lord knows New York is a tough city to navigate with no deniro coming in...

Neighborhood Newsletter (3/3)

Buy Baron Davis' Beard



For the longest time, I've been challenged in the facial hair department, as many of my friends can attest to. That's exactly why seeing this commercial gave me the utmost hope for my follicular growth. Baron Davis obviously has checked out of the 2009-2010 NBA season, so he's decided to go the Steve Nash route and start doing Youtube videos. I have to say that the Deron Williams cameo was classic, as most people notice that D-Will's hair looks digital. Whatever the case, check out Baron's new infomercial, and maybe you can reap the Boom's Beard advantage...

Dear Steve Jobs



via The Wall Street Journal:
Apple Inc. launched a legal broadside against a key Google Inc. partner in the mobile-phone market, in a further sign of the escalating tensions between the two Silicon Valley companies.

Apple of Cupertino, Calif., alleged numerous patent violations in lawsuits against HTC Corp., the Taiwan-based manufacturer of smart phones, including high-profile models like Nexus One, that use Google's Android operating system. Apple's two complaints – filed in federal court in Delaware and the U.S. International Trade Commission – allege that HTC devices infringe a total of 20 Apple patents covering an array of cellphone technologies, including everything from power management functions to a method of unlocking a handset through a finger swipe on a touch-screen.

"We can sit by and watch competitors steal our patented inventions, or we can do something about it. We've decided to do something about it," Apple Chief Executive Steve Jobs said in a statement. "We think competition is healthy, but competitors should create their own original technology, not steal ours."

It's been a long time coming, Steve, but it's finally happened. Apple is now 'the Man'. There, I said it. Why is that, you ask, Steve? Well, take a gander at you in 1996. The quote is now synonymous with your pushing Apple to new heights as a force in the tech world. As simple and innocent as it seemed at the time, your use of that mantra is almost laughable in contrast to your legal proceedings today. Steve, you can't put a lid on innovation, and you know that. Regardless of whether HTC's interfaces or fingerswipes or whatever are reminiscent of the iPhone, there's no way you can claim that they 'stole' anything when you yourself are an advocate of theft. You're like a kid cheating on a test who gets mad when someone else is cheating off of him. Steve, realize that there are NO new ideas under the sun, just improvements and innovation around existing ones. Microsoft found that out the hard way when you and Apple took the world by storm with the iPod, and you're finding that out now...

Anyway, back to my original point about you guys becoming 'the Man.'Some of the delineations of being 'the Man' (for me, at least) are A) a previous stint as a leader in their field, B) a novel lack of originality, and C) an overzealous need to thwart competition, no matter how far-fetched the claims are. Hmmmmmmmm.... That sounds a hell of a lot like what you're doing now, Steve. Everyone loved Apple four years ago because they were on the cutting edge of design and technology (A). Now, you guys are struggling to come up with new ideas, with crap like the iPad coming out and no new stuff on the horizon for a WHILE (B). And today, you sealed the deal as 'the Man' by coming at HTC over technology that damn near every phone has or will have in the future. Steve, look at yourself. No really, look at yourself, because that's who you should be getting mad at. Instead of flinging dirt at the competition, you should be on your grizzy, coming up with technology that aren't just bigger versions of your older products...

The future is looking soooooo bright for Apple, Steve
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